Drayage Software: The Key to Maximizing Asset Utilization

Published on
Jun 14, 2024
Written by
Adam Baker
Read time
3 Minutes

Adam Baker

VP of Customer Experience

Drayage carriers play a crucial role in the logistics industry by transporting containers between ports, rail yards, and distribution centers. However, for drayage carriers and drayage brokers, managing their portion of the container lifecycle has always been a challenge due a lack of drayage software that can provide complete and accurate container visibility, just as it has been for BCOs.  

To address these challenges, we’ve expanded the Container Lifecycle Management™ platform to include Drayage Management specifically designed to help drayage companies manage their customer’s containers more effectively.

With Drayage Management, drayage carriers and brokers gain access the most complete container tracking data available with highly accurate ETAs and granular container milestones at both ocean and rail terminals across North America. This new level of visibility provides a number of significant benefits that drayage companies can quickly take advantage of to improve their operations.  

Improved Asset Utilization

Efficiently utilizing assets, such as trucks and chassis, is paramount for drayage carriers to enhance their operational efficiency and profitability.

Now with the Container Lifecycle Management (“CLM”) platform, drayage carriers can access accurate ocean container and rail container tracking to get details like the location, status, and availability of containers at both ocean and rail terminals.

Additionally, the CLM platform's data analytics capabilities enable carriers to identify patterns in container movements, allowing them to anticipate fluctuations in demand and efficiently manage their resources. By harnessing these insights, drayage carriers can ensure their assets are in the right place at the right time, enhancing overall asset utilization and related KPIs.

Reduced Per Diem and Operational Costs

Demurrage charges can significantly impact a drayage carrier's bottom line and balance sheet, or their customer’s bottom line.  

With highly accurate ETAs, Last Free Day (“LFD”) milestones, and automated alerts, drayage carriers can proactively plan their terminal pick-ups and prioritize containers based on customer needs or those at risk of demurrage.

Historical data and analytics tools allow carriers to identify trends in demurrage incidents. Armed with this valuable information, carriers can take proactive measures to avoid future penalties and optimize their overall scheduling strategies for terminal pickups.

Improved Customer Satisfaction:

In the competitive logistics landscape, exceptional customer service can be a key differentiator. Drayage carriers that consistently meet their customers' expectations can build lasting partnerships and a positive reputation.

By leveraging Gnosis Freight’s Drayage Management software, drayage carriers can provide accurate and reliable updates to customers regarding container statuses, estimated delivery times, and more to foster transparency and trust between carriers and their customers.

Additionally, the container milestones included in Drayage Management help carriers avoid delays and efficiently manage container movements for their customers, resulting in on-time deliveries and fewer disruptions to their customer’s supply chains. Satisfied customers are more likely to become loyal clients and ambassadors for the carrier's services, driving business growth and success.

Become an Indispensable Logistics Partner

These are just a few of the major benefits drayage companies have seen utilizing the CLM platform, but additional supply chain execution tools can be added to help providers more accurately measure their drayage operations more effectively.  

For companies with more sophisticated technologies already in place all container milestone data is also available via API to help power any current systems.

Either way, whether utilizing the API or embracing Gnosis Freight's innovative drayage software, drayage companies are empowered to thrive in the dynamic and competitive logistics landscape, deliver exceptional service to their clients, and become an indispensable logistics partner to their customers.