Increasing Real-Time Container Tracking from 5% to 95%

Published on
Nov 16, 2022
Written by
Adam Baker
Read time
3 Minutes

Adam Baker

VP of Customer Experience

Increasing Real-Time Container Tracking from 5% to 95%

Recently I had a conversation with a $10B+ publicly traded customer, who's been working with Gnosis Freight for about 8 months as of this writing.

When I asked them why they decided to start using Gnosis, they said, "we just wanted to be able to track containers," and proceeded to explain what they were dealing with.  

Before Gnosis, they estimated that they knew where 5% of their containers actually were. They would get reports and Excel spreadsheets from their NVOCCs and Freight Forwarders when something was booked that would provide an ETA. Unfortunately, the ETAs they were being provided weren't accurate, and wouldn't get updated over time. This led to a lot of challenges internally when shipments weren't arriving as expected.  

Questions would come up from others in the company saying, "the port website has a different date than the NVOCC is publishing. Why is that?"  

That's not an easy question, especially when you're unsure why.  

Because of this giant blind spot, they decided to see if Gnosis Freight could help.  

Starting with Gnosis, they had two primary goals. First, they wanted real-time data about when their containers should arrive at port, and ATAs (actual time of arrival) for when they do arrive, to help with scheduling drayage.   

Second, they wanted to track every single one of their shipping containers no matter where it was in the world, even after it reached the Port of Discharge.  

By utilizing the Gnosis Container Lifecycle Management platform and working with their Gnosis Freight team, they've now increased that supply chain visibility to about 95%.   

The other 5%? Those are containers the logistics team don't even know about because someone in the company ordered something from a supplier who is paying for the freight on the shipment and used their own Freight Forwarder.  

"We started with very little, and we've ended up with accurate dates, great knowledge about where our containers are, and we've tied our drayage carriers in to keep everything in one database."  

Whether the customer is submitting a single MBL (Master Bill of Lading) themselves or a Freight Forwarder is sending hundreds or thousands at a time in an Excel file or other means such as API, Gnosis aggregates and standardizes the details of all the customer's active shipping containers globally. And thanks to Marlo, Gnosis' proprietary ocean freight container tracking engine with connections to all the world's ocean shipping lines, ports, and terminals. They have the most complete and accurate container milestones available, giving them real-time visibility of their entire supply chain. 

"That's basically our last blind spot, tracking that 5% of containers that we don't even know about, but working with Gnosis, we hope to narrow that down over time." 

Want to learn more about how the Gnosis Container Lifecycle Management platform can help solve the challenges you're facing with your supply chain? 

Click here to schedule a demo.

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